We respect your right to privacy. We have developed this Privacy Statement to inform you how We handle the Personal Information you provide to Us.

We may update this Privacy Statement from time to time. If We make any material changes to this Privacy Statement, We will notify you by sending a notice to the primary email address provided to Us or by posting the revised Privacy Statement on Our website.

1. WHAT TYPES OF PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE COLLECT IT?

This Privacy Statement explains Our practices with regard to “Personal Information.” Personal Information is any information that can be used to identify, locate or contact you. We collect the following types of Personal Information:

• Contact Information that allows Us to communicate with you, such as your name, username, mailing address, telephone numbers, country of residence, email address or other addresses that allow Us to send you messages, and any other identifier that permits the physical or online contacting of a specific individual.
• Relationship Information that helps Us do business with you, such as your age, demographics and interests as well as your brand and marketing preferences.
• Transaction Information about how you interact with Us including your purchase history, customer account information.
• Usage Information about how you use Our websites and mobile applications, to give Us a better idea of how you interact with Our brands and content.

In many cases, We collect Personal Information directly from you. We may ask you for Personal Information when you interact with Us, such as registering on Our websites, liking Us on social media, signing up to receive promotions.

2. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use your Personal Information to:

• Fulfill your orders for products, services, and related activities, such as send you communications related to your order, respond to your inquiries, perform age verification, product and service delivery, customer service, account management, support and related training of Our personnel involved in such activities, and to provide other services related to your account;
• Develop Our relationship with you such as by delivering personalized content;
• Provide you with marketing communications and offers for products and services from Us and, in some cases, Our partners, including for offers targeted based on your interests or location;
• Administer surveys and other promotional events that you may voluntarily choose to join;
• Match it with other public and private data sources in order to enhance Our records, such as appending additional information to your profile, or the records of Our business partners. We also may work with other providers who also possess information about you in order to reach you through different methods and platforms, such as on a social media platform that you use; and
• Manage Our everyday business needs, such as payment processing and financial account management, product development, contract management, website administration, forum management, fulfillment, analytics, security and fraud prevention, corporate governance, reporting and legal compliance.

If We intend to use your Personal Information in a manner materially different than as set out in this Privacy Statement, We will provide you with information on that other purpose prior to that use

3. WHEN IS YOUR PERSONAL INFORMATION DISCLOSED TO OTHERS?

We understand that you may not want Us to provide your Personal Information directly to third parties for their own marketing purposes without your consent. We limit Our sharing of your Personal Information as follows:

• We may share your Personal Information with, or otherwise make it available to, Our affiliates, who may only use your Personal Information in compliance with this Privacy Statement.
• We may share your Personal Information with Our service providers, who are instructed to only use your Personal Information in accordance with Our instructions.
• We may also disclose Personal Information where needed to affect the sale or transfer of business assets, in connection with a bankruptcy proceeding, to enforce Our rights, protect Our property, or protect the rights, property or safety of others, or as needed support external auditing, compliance and corporate governance functions. We may also disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the countries where We operate.

Please note that We may also use and disclose information about you that is not personally identifiable i.e. Personal Information in an aggregate form that no longer identifies you.

4. COOKIES AND OTHER DATA COLLECTION TECHNOLOGIES

When you visit Our website or use Our mobile applications, We collect certain Transaction Information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.

COOKIES

When you visit Our website, We place cookies on your device. Cookies are small text files that websites send to your device or other Internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow Us to recognize you when you return. They also help Us provide a customized experience and enable Us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available.

FLASH COOKIES

We may use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. We use Flash cookies for security purposes and to help remember settings and preferences similar to browser cookies, but these are managed through a different interface than the one provided by your web browser. To manage Flash cookies, please see Adobe’s website at //kb2.adobe.com/cps/526/52697ee8.htmlor visit www.adobe.com.

 

PIXEL TAGS AND WEB BEACONS

Pixel tags and web beacons are tiny graphic images placed on website pages or in Our emails that allow Us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow Us to measure response to Our communications and improve Our web pages and promotions.

TYPES OF DATA WE COLLECT

We collect many different types of information from cookies and other technologies. For example, We may collect information about the device you use to access Our website, your operating system type, browser type, referring domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to US and the website you visit after you leave Our site. In many cases, the information We collect using cookies and other tools is only used in an aggregated or non-identifiable way, without any reference to Personal Information. For example, We use information We collect about all website users to optimize Our websites and to understand website traffic patterns. In some cases, We do associate the information We collect using cookies and other technology with your Personal Information. This Privacy Statement governs how We use this information when We associate it with your Personal Information.

 

THIRD PARTY ADVERTISERS AND INTEREST-BASED ADS

We may allow third parties to collect information about the users of Our website. Such third parties may collect Personal Data about your online activities over time and across different websites when you use Our website, also known as online behavioral advertising. We have relationships with Google and other third-party advertising companies to deliver interest-based advertisements, targeted to you based on your demographics, brand preferences, online behavior and similar factors. These companies may also perform tracking and reporting functions for Us on this website and other websites. These companies may place cookies on your device when you visit Our website or other websites so that they can display targeted advertisements to you. These companies do not collect Personal Information in this process, and We do not give any Personal Information to them as part of this process. However, this Privacy Statement does not cover the collection methods or use of the information collected by these companies.

For more information about interest-based advertising, please visit the Digital Advertising Alliance (DAA) at www.aboutads.info/consumers. We comply with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the DAA. To opt out of being targeted by some third party advertising companies, you may visit www.aboutads.info/choices.

We may work with third parties that use algorithms to determine if you have interacted with Our services on multiple devices and to match such devices together. We may then display interest-based advertisements to you across your devices or otherwise use the combined data for purposes under this Privacy Statement. For example, if you exhibit certain behaviors on your desktop computer, We may serve interest-based advertisements to you on your smartphone based upon those behaviors if We have linked both of those devices to you. If you would like to opt-out of such cross device matching, please visit the Digital Advertising Alliance (DAA) at www.aboutads.info/consumers.

While We do provide the ability to opt-out of certain targeting advertising as described in this Privacy Statement, We do not respond to “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers. To learn more about browser tracking signals and Do Not Track please visit //www.allaboutdnt.org/.

5. MOBILE APPLICATIONS

We offer mobile applications that allow you to interact with Us and receive personalized content, interest-based ads and other information via your smartphone. When you download Our mobile applications, you may choose to allow Us to obtain your precise location from your mobile device. We use this information to customize Our response to your requests. We may also offer automatic (or “push”) notifications. We will provide push notifications only to those customers who opt-in to receive such notifications from Us. You do not have to provide location information to Us or enable push notifications to use any of Our mobile apps. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings. We may also collect information from mobile applications in the same manner that we do from websites.

6. YOUR CHOICES

You can always limit certain information you provide to Us. You can also limit the communications that We send to you. To opt-out of emails, simply click the link labeled “unsubscribe” at the bottom of any email We send you. Please note that even if you opt-out of promotional messages, We may still need to contact you with important transactional information about your account. For example, even if you opt-out of emails, We may still send you order confirmations and shipping notices. You can exercise certain choices with respect to interest-based ads as set forth above in the “Third Party Advertisers and Interest-Based Ads” section. You may request that We delete your Personal Information from Our active records. We will make reasonable efforts to honor such requests, provided that, We may retain archived information and are unable to remove your Personal Information from the records of any third parties with whom the information has previously been shared in compliance with this Policy Statement. Please contact us.

7. ACCESS, CORRECTION, AND OTHER

We respect your right to access and correct your Personal Information. If you have an online account, you can log into your account at any time to access and update the information you have provided to Us. If you need assistance updating your Personal Information please contact us.

8. INFORMATION SECURITY AND RETENTION

We take all appropriate technical and organizational measures to protect the confidentiality and security of your Personal Information. We have implemented an information security program that contains administrative, technical and physical controls that are reasonably designed to safeguard your Personal Information. For example, We use industry-standard encryption technology to secure Personal Information consisting of credit card numbers and other payment information when it is being collected and transmitted over the Internet as well as firewalls, site monitoring and intrusion detection software. We retain your Personal Information for as long as your account is active, or as long as needed for the business purposes described in this Privacy Statement, in accordance with applicable legal standards. Other recipients of your Personal Information who have been provided with such information in compliance with this Privacy Statement may retain your data for longer periods to fulfil the purpose for which your Personal Information was shared with them, or for their own compliance, dispute resolution, enforcement, or record management purposes.

9. EUROPEAN UNION AND INTERNATIONAL PRIVACY MATTERS

This section describes the additional commitments that apply to your Personal Information if you are located in the European Union and your data is processed by Brand or PR USA outside the European Union, or if your data is processed by a Brand established in the European Union:

• We will use your Personal Information as described in this Privacy Statement as necessary (i) for the performance of any contract between you and Us, where you have made a purchase, including in order to process your payment, make a delivery, respond to any customer service requests, (ii) with your consent where required by law, for instance to send you marketing communications or administer surveys and other promotional events, (iii) to comply with Our legal obligations, notably in terms of payment processing, financial account management, fraud prevention, legal compliance, and (iv) to further Our legitimate interests including Our legitimate interest in better serving you and improving Our services, improving Our communication with you, and ensuring the accuracy of the information We hold about you.
• Where Our processing of your Personal Information listed above is not based on your consent or Our legitimate interests (i.e. is necessary for the performance of a contract or required to fulfil Our legal obligations), failure to provide any of the requested Personal Information may result in Us being unable to process your order or respond to your request, and certain features of Our website and/or application may not be available.
• We will seek your consent to use and process your Personal Information when required to do so by applicable law. In such case, you may withdraw such consent at any time by contacting Us or opting out where applicable.
• We may conduct profiling activities based on your interests and your browsing on Our web sites to better serve you and provide you with targeted marketing information on Our products in accordance with your tastes. You may opt out at any time when receiving such information. We respect your right to restrict or object to the processing of your Personal Information, as well as your right to data erasure and portability. To exercise these rights, please contact Us. You also have the right to lodge a complaint with the competent supervisory authority.
• We will always protect the privacy and security of your Personal Information in accordance with this Privacy Statement as well as with any applicable laws, regardless of where it is processed or stored.
• We will keep your data as long as required by applicable law for the purpose for which the data was collected.
• The categories of data recipients include, but are not limited to Our marketing departments and relevant services providers (not namely mentioned) depending on the purposes of the data processing.

Such recipients of your Personal Information may be located outside of the EU. Therefore, where We transfer your Personal Information to a country that may not present an adequate level of protection according to EU law, We may rely on contracts based on the European Commission’s standard contractual clauses. If you would like more information on these contracts, please contact us.

10. RIGHTS OF CALIFORNIA USERS

If you are a California user, you have certain rights with respect to the collection, use, transfer, and processing of your “Personal Information”, as defined by the California Consumer Privacy Act (CCPA). We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others. To exercise any of the rights below, please contact Us via the contact information below. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

COLLECTION OF PERSONAL INFORMATION

When California Consumers access the our website, purchase our  products, visit one of Our physical locations, or seek employment with us, or become an employee, We may collect the following Personal Information.

PERSONAL INFORMATION

• Name
• Address
• Email address
• Telephone number
• Date of Birth
• Social Security number

OTHER PERSONAL INFORMATION (FINANCIAL INFORMATION)

• Credit Card Number
• Routing and bank account number

OTHER PERSONAL INFORMATION (MEDICAL/HEALTH)

• Health Insurance Information

CHARACTERISTICS OF PROTECTED CLASSIFICATIONS

• National Origin
• Gender
• Race
• Ethnicity
• Disability

EMPLOYMENT INFORMATION

• Title
• Employment History
• Salary
• Performance Review
• Resume
• 401k Contributions
• Background Checks

COMMERCIAL INFORMATION

• Purchase history

INTERNET OR OTHER ELECTRONIC NETWORK ACTIVITY INFORMATION

• Browsing history
• Search history
• Information regarding a consumer’s interaction with an Internet Web site, application, or advertisement
• Internet Protocol address
• Device ID
• Cookies
• Beacons
• Pixel Tags
• Mobile Ad Identifiers

The foregoing pieces of Personal Information may have been collected about Our consumers in the past 12 months:

SOURCES FROM WHICH PERSONAL INFORMATION IS COLLECTED

We collect your identifiers, other personal information (financial information), characteristics of protected classifications, and employment information from you directly. Certain pieces of employment information and other personal information (medical/health) are generated by Us when you become an employee. We collect your commercial information by keeping a log of your transactions. We collect your internet or other electronic network activity information from your interactions with Our website.

 

BUSINESS OR COMMERCIAL PURPOSES FOR WHICH PERSONAL INFORMATION IS COLLECTED

Your Personal Information is used for the following purposes:

• Fulfill your orders for products or services and for related activities, such as send you communications related to your order, respond to your inquiries, perform age verification, product and service delivery, customer service, account management, support and related training of Our personnel involved in such activities, and to provide other services related to your account;
• Develop Our relationship with you such as by delivering personalized content;
• Provide you with marketing communications and offers for products and services from Us and, in some cases, Our partners, including for offers targeted based on your interests or location;
• Administer surveys and other promotional events that you may voluntarily choose to join;
• Match your Personal Information with other public and private data sources in order to enhance Our records, such as appending additional information to your profile, or the records of Our business partners. We also may work with other providers who also possess information about you in order to reach you through different methods and platforms, such as on a social media platform that you use; and
• Manage Our everyday business needs, such as payment processing and financial account management, product development, contract management, website administration, forum management, fulfillment, analytics, security and fraud prevention, corporate governance, reporting and legal compliance.
• Provide you with customer support and respond to your communications.
• Reserve tours or rooms at one of Our properties.
• Send you transactional or administrative communications as well as certain service-related announcements.
• Run website analytics to evaluate performance.
• Fulfill Our responsibilities as an employer.

THIRD PARTIES WITH WHOM PERSONAL INFORMATION IS SHARED

El Ultimo Agave shares your Personal Information with affiliates, analytics and service providers, benefits providers, transactions processors, unaffiliated joint marketing partners, and law enforcement (if necessary).

In the preceding 12 months, We have not sold Personal Information about consumers.

In the preceding 12 months, We have not sold Personal Information about minors.

In the preceding 12 months, We have disclosed the following Personal Information about consumers for business purposes:

• We disclose this Personal Information to Our service providers to allow them to perform services on behalf of El Ultimo Agave such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, and processing payments.
  • Identifiers,
  • Characteristics of protected classifications,
  • Other Personal Information (Financial Information),
  • Other Personal Information (Medical/Health),
  • Employment Information, and
  • Commercial Information.
• We disclose this Personal Information to service providers assist El Ultimo Agave by providing advertising, marketing, and analytics services. (more information located in the “Cookies and Other Data Collection Technologies” section above).
  • Internet or other electronic network activity information.
• We disclose this Personal Information to detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  • Identifiers
  • Other Personal Information (Financial Information)
  • Commercial Information
• We share with or allow third parties to conduct auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Internet or other electronic network activity information.